Paying $400 to Brand Myself.
Once upon a time my heart was stolen by Valentino.
He came across my news feed, and won me over with his blushing colour and his classy bow ties.
Meet Mr. Valentino.
My heart still aches that I do not own this beautiful bag.
But my ultimate decision was to walk away.
As you may have guessed the price of this beauty was the decision factor.
Branding myself with this bag would sting my budget in a hard way.
And I ultimately decided that the beauty wasn’t worth the pain.
While tormenting over this decision at home and at work.
I was given some rather interesting advice.
If the bag is worth more than what you would carry inside it…then you can’t afford it.
I already knew I couldn’t afford the item.
But I guess the poetic wording of this statement had turned a light bulb on in my head.
Why do people buy brands?
There are 3 logical reasonings to do so:
1. Confidence that the brand represents quality
2. Keeping up with the Joneses mentality
3. Loyalty ie. emotional attachment to brand
My desire was strictly to do with number 2.
To be able to say I own a Beautiful Valentino bag.
But that’s silly.
To me that would be like those people that flash money that don’t have any.
Cue the money selfie.
If at some point in time I could walk around easily with disposable money of $400 in my bag.
The value of Valentino would be justified.
But until then… Me, my thrifted bag, and my fabulous self are walking away.